Drip Ships

Tales From Drip's Product Engineering Organization

This isn't just another engineering blog. Nor is it just another product management blog. Yes we do some awesome engineering. And some mad management. But our secret sauce is how we combine product + engineering + design into a superpower. Dive in and discover how Drip ships!
  1. Murmurations at Drip

    Jul 9th, 2021 — What's in a name? How we work together at Drip

    Murmurations The following video shows what is known as a murmuration of starlings, where the birds flock and swoop in some kind of formation: Murmuration from Islands & Rivers on Vimeo. From the dictionary, a murmuration is a flock of starlings. Wikipedia has a little more info: During the winter...

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  2. I Don't Believe in Backlogs

    May 18th, 2021 — A haiku

    The Agile Backlog: Where ideas go to die, Even the good ones. Demotivating, All that stuff you will not do. Let’s stop pretending. Grooming is futile. Rarely will you find a gem In your list of stuff. But that idea, The one that is amazing. It will resurface. Do not...

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  3. Ruthless Prioritization

    May 17th, 2021 — Hire good people and get out of their way.

    Our product manager, Alisa, pulled the andon cord. “We aren’t going to ship this on time if we don’t change something.” She was right — the single most important thing we should be working on wasn’t getting the attention it needed. In our decentralized organization it can be challenging to...

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  4. Velocity: A Way of Life

    May 10th, 2021 — Three thousand deploys a year isn't just a vanity metric.

    Velocity: the heart and soul of how Drip operates. Drip’s Product Machine, very intentionally, optimizes for velocity. Not in the “move fast and break things” sense, but as the foundational strategy to realize our culture: one that values organizational learning and extreme ownership. This post will give you a sense...

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  5. Drip Ships Gold

    Apr 29th, 2021 — Our shiny new .gold domain

    Drip ships gold. Always has, always will. But the Drip product machine blog hasn’t always been found at In our earliest incarnation, was the chosen domain name. Ready, set, ship! After our inaugural post, we were educated on the problematic nature of the popular .io domain name by...

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  6. Drip. Business as usual

    Apr 26th, 2021

    At Drip, we are inspired by experts before us. Including 37 Signals. But no one said it better than Huxley when he stated: Words can be like X-rays if you use them properly – they’ll go through anything. ― Aldous Huxley, Brave New World So… while what we value may...

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  7. Goodbye Agile, Hello Agility

    Apr 2nd, 2021 — A story about why (and a little bit of how) we adopted Kanban.

    Leading into early 2020 we were doing what we called Scrum-Lite. Although, to be pedantic, it was closer to elements of XP repackaged with more-familiar Scrum terminology. Our (only) ceremonies were daily standups (with dev + product + design), and weekly iterations and demos. We didn’t carry a backlog, which...

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  8. Drip. We get Ship done.

    Apr 1st, 2021 — Our Maiden Voyage

    Welcome to the Drip Product Machine. What’s a Product Machine? It’s one of three parts of the organizational model we use at Drip, described best by one of our investors. At Drip the Product Machine is comprised of Engineering, Design, and Product Management and is responsible for delivering the product....

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